Remember my one word of the year? (It’s “thrive” in case you didn’t read that post.) I want to thrive this year. Not just with my family, and in my day job, but also with my blog. I love my site. I want to see it do well, while still making me happy. One way I can make sure it’s doing well is by learning more about the world of blogging. And this week, I learned a lot more from reading Influencer Marketing for Dummies.
I’m such a fan of For Dummies books. I have a stack of them next to my desk and they cover everything from various coding tips to Pinterest to Influencer Marketing. I wasn’t quite sure what I was getting into with the Influencer Marketing for Dummies book, but I’m glad I have read even parts of it. (That’s the beauty of this series of books. You can pick and choose the parts that are most applicable to you.)
This book helped me realize what brands should be looking for when it comes to bloggers – or influencers – like myself. While numbers sometimes matter, they aren’t the end-all, be-all when it comes to marketing. (And for this I’m forever grateful because I feel I’ve put out great content for fabulous brands, and I don’t have the millions of page views similar sites may have.)
Influencer Marketing for Dummies is an excellent tool for businesses who are looking to market themselves through various channels and not pigeonhole themselves. There are chapters that focus on Blog Influencers, Twitter Influencers, Pinterest Influencers…and you get the picture. Tips on metrics – what to look for and how to meet those metrics.
From the blogger side, it’s great to see what brands are looking for in US. They aren’t looking for millions of Pinterest followers if those followers are all fake. (Same with Twitter and Instagram followers. Let’s just all agree that purchasing followers is a bad idea.) Brands are looking to connect with influencers who engage. If I’m not engaging users on YouTube, why would a brand want to work with me?
It’s a lot of food for thought, and I still have some reading to do. I’m excited about reading more!
Want to read your own copy? Enter the giveaway below! A winner will be randomly selected next Thursday and notified by Friday. (Winner must be age 18+ and a resident of the US.)
I was selected for this opportunity as a member of Clever Girls and the content and opinions expressed here are all my own.